67/97

2001, 7:05 min, color, sound

67/97 begins by imagining the information collected when a bar code is scanned, and then asks: What if everything could be read by a scanner? What information would be retrieved, what secrets revealed? A barrage of text is generated as a laser reads bar codes and then food, objects, and the body, while the beeps of the scanner create an uncanny soundtrack. Cho employs the technology of scanning to meditate upon the process of information gathering and the construction of meaning. 67/97 is a lyrical and witty investigation of data systems, surveillance and information overload.

Producer: Namsik Kim

Ordering & Fees

  
Educational Rental
DVD NTSC
$75.00
 
Screening Rental
DVD NTSC
$100.00
 
Digital File
$120.00
 
BetaSP, DVcam, MiniDV NTSC
$125.00
 
BetaSP, DVcam, MiniDV PAL
$250.00
 
Exhibition Rental
DVD NTSC
$700.00
 
Digital File
$720.00
 
Educational Purchase
DVD NTSC
$300.00
 
Archival Purchase
BetaSP NTSC
$900.00
 
BetaSP PAL
$950.00
 
Digital Beta NTSC
$1,400.00
 
Digital Beta PAL
$1,500.00