Mike

1987, 2:43 min, b&w and color, sound

Here, "another regular day" in the life of Mike reveals a world completely envisioned and experienced through the images and slogans of the media. Mike enacts his daily routine — waking, shaving, dressing — as if he were in one advertisement after another. His language is the empty jargon of ad copy, his possessions are visualized as consumer products, his environment has the aestheticized, air-brushed look of a lifestyle commercial. In a collapse of image and self, of simulation and reality, Mike's mundane everyday life becomes a seductive TV ad, devoid of content, in which the viewer is exhorted to "make the ordinary extraordinary."

Ordering & Fees

  
Educational Rental
DVD NTSC
$75.00
 
Screening Rental
DVD NTSC
$100.00
 
Digital File
$120.00
 
BetaSP, DVcam, MiniDV NTSC
$125.00
 
BetaSP, DVcam, MiniDV PAL
$250.00
 
Exhibition Rental
DVD NTSC
$700.00
 
Digital File
$720.00
 
Educational Purchase
DVD NTSC
$300.00
 
Archival Purchase
BetaSP NTSC
$900.00
 
BetaSP PAL
$950.00
 
Digital Beta NTSC
$1,400.00
 
Digital Beta PAL
$1,500.00