Mike

Here, "another regular day" in the life of Mike reveals a world completely envisioned and experienced through the images and slogans of the media. Mike enacts his daily routine — waking, shaving, dressing — as if he were in one advertisement after another. His language is the empty jargon of ad copy, his possessions are visualized as consumer products, his environment has the aestheticized, air-brushed look of a lifestyle commercial. In a collapse of image and self, of simulation and reality, Mike's mundane everyday life becomes a seductive TV ad, devoid of content, in which the viewer is exhorted to "make the ordinary extraordinary."

Ordering & Fees

  

Educational Rental

Rental

$75.00

 

Screening Rental

Digital File

$120.00

 

Exhibition Rental

Digital File

$720.00

 

Educational Purchase

DVD NTSC

$300.00