Perfect Leader

1983, 4:11 min, color, sound

Produced to coincide with the 1984 Presidential Campaign, Perfect Leader is a cautionary tale that brings to life a prototypical politician, as packaged by Madison Avenue. With a driving soundtrack and bold visuals, Almy satirically presents this dynamic simulation of media politics as a fast-paced music clip. The narrator is a disembodied Big Brother, an Orwellian computer program who creates candidate images—dictator, evangelist, moderate—as models for a mass-marketed leader. The image of the potential president is overlaid with graphic symbols of multinational power: technology; economics; warfare. As a woman hysterically intones, "We've got to have a perfect leader," the bland, telegenic candidate is brought into two dimensions on the TV screen. Concise as a commercial, insistent as a pop song, Perfect Leader is Almy's most effective use of television techniques to critique the impact of the media on contemporary life.

Editor: Bud Ryerson. Music: Gregory Jones, Roy Sablosky. Lyrics: Max Almy. Computer Graphics: Claire Doyle. With: Craig Hammond.

Ordering & Fees

  
Educational Rental
DVD NTSC
$75.00
 
Screening Rental
DVD NTSC
$100.00
 
Digital File
$120.00
 
BetaSP, DVcam, MiniDV NTSC
$125.00
 
BetaSP, DVcam, MiniDV PAL
$250.00
 
Exhibition Rental
DVD NTSC
$700.00
 
Digital File
$720.00
 
Educational Purchase
DVD NTSC
$300.00
 
Archival Purchase
BetaSP NTSC
$900.00
 
BetaSP PAL
$950.00
 
Digital Beta NTSC
$1,400.00
 
Digital Beta PAL
$1,500.00