TV—The Next Medium

John S. Margolies

Art in America 57.5 (September-October 1969): 48-55.


In this comprehensive article, John Margolies charts the early evolution of the televised image within artistic practice. Positioning Howard Wise's "TV as a Creative Medium" exhibition as a touchstone of this movement, he features the work of a number of up and coming artists, including Nam June Paik, Allan Kaprow, and Otto Piene. Margolies not only assesses the new relationship between the art object and its audience during this period, but he also engages more generally with the medium's theoretical underpinnings.