GENERAL IDEA at Migrating Forms Press Release

General Idea<br /> at Migrating Forms

EAI will partner with Migrating Forms festival to present two programs by artist collective General Idea (1969-1994).

General Idea (AA Bronson, Felix Partz and Jorge Zontal) forged a unique conceptual practice that deployed parody and irony to critique the artworld and popular media culture. In performances, installations, video, photography, prints, and editions, they explored social phenomena ranging from the production, distribution and consumption of mass media images to gay identity and the AIDS crisis.

General Idea, Program 1: Saturday, March 25, 2017 | 8:30pm
Program 1 includes Blocking and Cornucopia, two video works documenting rehearsals and archaeological findings from the collective’s Miss General Idea Pavillion project; Shut the Fuck Up, an examination of the relationship between mass media and the artist; and Double Mirror Video, an early conceptual experiment using mirrors to create an optical feedback loop.

General Idea, Program 2: Wednesday, March 29, 2017 | 9:00pm
Program 2 includes Loco, a reflection on General Idea’s muse Miss General Idea, and two video works: Pilot, which takes the form of a primetime news magazine investigating the rise of General Idea from young strivers to “famous and glamorous artists,” and Test Tube, a hybrid talk show/soap opera/infomercial.

Now in its eighth annual edition, Migrating Forms spotlights a range of moving-image work from international festivals, museums, biennials, and microcinemas in the common context of the cinema. For a complete festival listing and to purchase tickets, please visit:

Program 1: March 25, 2017 | 8:30pm
Program 2: March 29, 2017 | 9:00pm

Peter Jay Sharp Building
BAM Rose Cinemas
30 Lafayette Ave.
Brooklyn, NY 11217

About EAI
Founded in 1971, Electronic Arts Intermix (EAI) is a nonprofit arts organization that fosters the creation, exhibition, distribution, and preservation of moving image art. A New York-based international resource for media art and artists, EAI holds a major collection of over 3,700 new and historical media artworks, from groundbreaking early video by pioneering figures of the 1960s to new digital projects by today's emerging artists. EAI works closely with artists, museums, schools and other venues worldwide to preserve and provide access to this significant archive. EAI services also include viewing access, educational initiatives, extensive online resources, technical facilities, and public programs such as artists' talks, screenings, and multi-media performances. EAI's Online Catalogue is a comprehensive resource on the artists and works in the EAI collection, and features expansive materials on media art's histories and current practices:


Electronic Arts Intermix
535 West 22nd Street, 5th Floor
New York, NY 10011
t (212) 337-0680
f (212) 337-0679

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EAI's Public Programs are supported in part by the New York City Department of Cultural Affairs, in partnership with the City Council. EAI also receives program support from the Andy Warhol Foundation for the Visual Arts.


GENERAL IDEA at Migrating Forms, March 25 & 29, 2017