Run With Zeros

1999, 9 min, color, sound

Writes Antek Walczak: "Commissioned in the margins of a 90s fashion-art exhibition called 'Exposing Meaning in Fashion Through Presentation,' the video starts by documenting Susan Cianciolo's Run 8 collection fashion show in the intimate bourgeois setting of Lady Mendl's Tea Salon, but very quickly it lets other things intrude. B-52s and cruise missiles have been launched at Serbia. The Dow Jones Industrial Average reaches record highs. Fog envelopes lower Manhattan with a fin de si├Ęcle melancholy that anticipates a dull and pointless (zero) future. A document about a fashion video that gets depressed, not by mourning things lost or passing, but from the mortality and fatigue of a continuously triumphant present. On the streets, giant billboards dominate pedestrians with sex and style, yesterday's model cards lie scattered in the trash, while indoors, the perfect order of a luxury boutique is guarded by toxic, ageless mannequins. In 9 minutes, fashion promises freeze and fizzle in a camera's flash, and then suffocate in the tail exhaust of idling curbside limos."

Susan Cianciolo presents a video by Antek Walczak. Production Assistance: Alleged Films. American Montage, Inc., Andrew, Barney's, Bernadette, Jennifer, John K., Julia, Kim.

Ordering & Fees

Educational Rental
Screening Rental
Digital File
BetaSP, DVcam, MiniDV NTSC
BetaSP, DVcam, MiniDV PAL
Exhibition Rental
Digital File
Educational Purchase
Archival Purchase
Digital Beta NTSC
Digital Beta PAL


See also