Slogans

1987, 8:35 min, color, sound

Slogans is a visual deconstruction of advertising slogans, a literal and metaphorical illustration of the disintegration and loss of meaning of information in the contemporary "media landscape." Appropriating text from a series of familiar print advertisements — "Choose Your Weapon," "Play to Win," "Talk is Cheap" — Muntadas enlarges, digitizes and overlays words until they devolve into abstract mosaics. Accompanied by a banal muzak soundtrack, this display of text as image demonstrates advertising's insidious transformation of language into empty signifiers.

Images: Canadian and U.S. advertisements, 1986-87. Music: Ray Conniff's Greatest Hits. Technical Assistance: George Lessard, Caterina Borelli.

Ordering & Fees

  
Educational Rental
DVD NTSC
$75.00
 
Screening Rental
DVD NTSC
$100.00
 
Digital File
$120.00
 
BetaSP, DVcam, MiniDV NTSC
$125.00
 
BetaSP, DVcam, MiniDV PAL
$250.00
 
Exhibition Rental
DVD NTSC
$700.00
 
Digital File
$720.00
 
Educational Purchase
DVD NTSC
$300.00
 
Archival Purchase
BetaSP NTSC
$900.00
 
BetaSP PAL
$950.00
 
Digital Beta NTSC
$1,400.00
 
Digital Beta PAL
$1,500.00