The East Is Red, The West Is Bending

1977, 20:25 min, color, sound

In an astute deconstruction of the political ideology that pervades the everyday, The East is Red, The West is Bending is a tongue-in-cheek presentation of a booklet that accompanies a newly marketed consumer appliance, a West Bend electric wok. In this performance-based work, Rosler reads the booklet in a manner that recalls an amateurish local television cooking demonstration. Demonstrating the wok at home, this "failed Mrs. Pat Boone" delivers an absurd corporate text. A few incongruous inserts into the booklet's language of corporate gentility suggest the imperialist attitudes that underlie attempts to convince us to transform ourselves into connoisseurs of exotic foreign cuisines.

Ordering & Fees

  
Educational Rental
DVD NTSC
$75.00
 
Screening Rental
DVD NTSC
$100.00
 
Digital File
$120.00
 
BetaSP, DVcam, MiniDV NTSC
$125.00
 
BetaSP, DVcam, MiniDV PAL
$250.00
 
Exhibition Rental
DVD NTSC
$700.00
 
Digital File
$720.00
 
Educational Purchase
DVD NTSC
$300.00
 
Archival Purchase
BetaSP NTSC
$900.00
 
BetaSP PAL
$950.00
 
Digital Beta NTSC
$1,400.00
 
Digital Beta PAL
$1,500.00