Times Square
New York, NY
November 1 - 30, 2012
11:57 pm - Midnight, nightly

EAI collaborated with the Times Square Alliance to present Takeshi Murata's extraordinary digital animation in Times Square. Murata's Melter 2 (2003), an abstract experiment in hypnotic movement and color, was screened as an immersive, multi-channel installation on a monumental scale: the piece flowed across fourteen of the Square's iconic outdoor video signs simultaneously - more than 36 screens and 63,500 square feet of screen space between 42nd and 47th Streets. Every night in November, just before midnight, Murata's graphic vision filled Times Square with an exuberant, rippling landscape of digital color.

Takeshi Murata's colorful and sensuous animation offered visitors to the square three minutes of pure visual pleasure, indomitable motion and dynamism. This presentation of Melter 2 was part of Times Square Moment: A Digital Gallery, the ongoing public video project organized and presented by the Times Square Advertising Coalition (TSAC) and Times Square Arts, the public art program of the Times Square Alliance.