Media Primer (Shamberg)

1971, 16:29 min, b&w, sound

Raindance's Media Primers reflect the group's iconoclastic theories of television and video, and their engagement with alternative and mass media, pop culture and the counter-culture. The themes addressed — media manipulation, the camera's role in modifying individual behavior — illustrate their experimentation with the technological and conceptual underpinnings of 1/2-inch portable video. In Shamberg's Media Primer, rhetoric and gestures are skewered as he examines the political structure of alternative media.

Editor: Michael Shamberg.

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1971, 55:41, b&w, sound