QUBE Project

1980, 10:32 min, color, sound

In the late 1970s, Warner-AMEX launched the first interactive television system, QUBE, in Columbus, Ohio. This tape of a live broadcast from the QUBE studios in Columbus in 1980 documents Davidovich's effort to exploit QUBE as an artistic medium. He and co-host Carol Stevenson invite call-in audiences to "direct" the show by instructing the studio operators on how to move, focus and switch between feeds in the multiple-camera setup. Meanwhile, viewers from home "vote" via polling remote to control the same onscreen manipulations.