Political Advertisement X: 1952-2020

Political Advertisement X: 1952-2020

Muntadas, Marshall Reese
2020, 98 min, Color, Stereo, HD video, English

Description

This fascinating anthology, updated to include ads from the 2020 presidential campaign, documents the selling of the American presidency since the 1950s. Surveying the American televisual campaign process from Eisenhower to the Biden and Trump campaigns, the artists trace the history of the TV "spot" as political strategy and marketing technique. Writes Muntadas: "Looking back at these political ads provides a key to understanding the evolution of images on television and the marketing of politics."