Ad Vice

1999, 6:36 min, color, sound

Working with both video and music forms as a member of, respectively, the art collective X-PRZ and the band SWIPE, Cokes employs appropriation and re-presentation in his art. In Ad Vice his source material includes advertising slogans, rock lyrics, and music videos. Cokes offers one phrase after another, rendered in an "edgy," advertisement-ready typeface, superimposed on degraded video images of rock musicians. Addressing the viewer with direct questions or suggestions, Cokes poses bald statements that could be philosophical platitudes or commercial tag-lines. The soundtrack, a processed-guitar piece by SWIPE, resembles a "rock song," but features inaudible lyrics, no chorus, and a deceptively shifting hook. Ad Vice inhabits the realm of the music-video, only to use that form's language against itself in a subtle critique of the interactions of desire and commerce in a capitalist culture.

Concept/Form: Tony Cokes for X-PRZ. Music: Swipe 2.0 (1997). Type: Context by Jean-Paul Tremblay. DV Mastering: Scott Pagano.

Ordering & Fees

  
Educational Rental
DVD NTSC
$75.00
 
Screening Rental
DVD NTSC
$100.00
 
Digital File
$120.00
 
BetaSP, DVcam, MiniDV NTSC
$125.00
 
BetaSP, DVcam, MiniDV PAL
$250.00
 
Exhibition Rental
DVD NTSC
$700.00
 
Digital File
$720.00
 
Educational Purchase
DVD NTSC
$300.00
 
Archival Purchase
BetaSP NTSC
$900.00
 
BetaSP PAL
$950.00
 
Digital Beta NTSC
$1,400.00
 
Digital Beta PAL
$1,500.00